Store design · UI kit · IconographyMeluva, skincare without the dramaA warm, direct beauty store for young skin: cream backgrounds, ink type and one pink dot that guides every action. Home, product page, cart and mobile share one kit, so the routine feels simple from the first tap.
LogoColorTypographyUI kitIconographySkin testStore, desktop and mobileProduct photography
01 · LogoOne word, one dot
The pink dot closes the name like a full stop: short, sure, no drama. It comes back across the store as the guide for every action.meluva.
Hero lockup: the name split in two, with the “u” in pink and a disc behind it.meluva.
02 · ColorCream to breathe, pink to act
Ink carries the text and the icons. Pink is saved for actions and the dot, so the eye always knows where to go.Ink#1E1E1E · text, icons, dark blocks
Pink#FF6E9C · actions, dot, highlights
Cream#F4F3EF · page background
White#FFFFFF · cards and panels
03 · TypographyBold, round and close
One geometric sans with tight tracking for headlines and friendly weights for reading. Short lines that end in a full stop.Tu piel.
Tu rutina.
Cero drama.AaSérums, cremas y SPF que hacen lo que dicen. Sin pasos de más, sin letra pequeña.
04 · UI kitSoft cards, pill buttons, one dot
Rounded white cards on cream, black outlines for secondary actions and pink only for buying.ButtonsComprar yaHacer el testAñadir
Selectors30 ml50 ml
−12+Nuevo Product cardNuevo
Sérum · Todo tipo de pielSérum hidratante
+ Checkout stepsCestaEnvíoPagoEnvío 24/48 h a toda la Península
05 · IconographyFlat silhouettes, one pink dot
Each category has a solid black shape with the brand dot, readable at any size.
LimpiezaGeles y espumas que limpian sin tirantez.Saber más ↗
HidrataciónCremas ligeras para todos los días.Saber más ↗
SérumsTratamientos concentrados para cada objetivo.Saber más ↗50
Protección solarSPF de uso diario que no deja rastro blanco.Saber más ↗06 · Skin testA routine in one minute
Three questions turn into a routine. The test is the store’s main hook, so it gets its own dark block.Descubre tu piel.Haz el test en 1 minuto y te decimos qué rutina le va a tu piel. Sin rollos.Tipo de piel→Tu objetivo→Tu rutina
Hacer el test
07 · StoreHome, product and cart
The same cards and dot from home to checkout. On mobile, the routine fits in one thumb.Envío 24/48 h a toda la Península
meluva.TiendaRutinasTest de pielSobre Meluva
Busca sérum… Skincare para piel jovenTu piel.
Tu rutina.
Cero drama.Comprar yaHacer el test
meluva.
meluva.CestaEnvíoPago
Tu cesta.
SérumSérum hidratanteEliminar
− 1 +
HidrataciónCrema ligera diariaEliminar
− 1 +50
Protección solarSPF 50 invisibleEliminar
− 1 + Pagar yaPago seguro · Envío 24/48 h08 · Product photographyReal products, clean backgrounds
The product centered on white, so brands from different suppliers sit together as one catalog.